Five steps to test whether your business idea can be built, validated, and scaled with AI — before you spend a dollar.
5 steps · 25 checkpoints · Takes 10–15 minutes
Before you build anything, make sure the problem is real and AI is the right solution.
Who has this problem? How many of them? How do they solve it right now? If you cannot name at least ten people who have described this problem to you — in their words, not yours — you are guessing.
Can AI solve this faster, cheaper, or more accurately than what people do today? Not theoretically — practically, with models and infrastructure available right now.
Test whether today's technology can deliver what you need.
Every AI product depends on data. Where does yours come from? Do you have access to it? Is there enough? If your product requires proprietary data you do not have, that is your first blocker.
Which capabilities are commodities you access through APIs, and which are differentiators worth building custom? Most AI startups should buy 80% and build 20%.
When the API provider raises prices 3x? When a capability gets deprecated? Your architecture needs to absorb these shocks, not shatter from them.
The equation most AI founders skip until it is too late.
What does it cost to serve one user through your AI pipeline? Not at prototype scale — at 10,000 users. Token costs, compute, storage, embeddings. If you do not know these numbers, you cannot price your product.
Revenue minus AI costs, infrastructure, and support equals your margin. For traditional SaaS, gross margins above 70% are standard. For AI products, 40–60% is more common — and many startups are operating at negative margins once they account for real costs at scale.
If anyone can call the same API, what makes you defensible?
Your competitor can call the same API you call, often on the same day you launch. What stops them from replicating your product in a weekend? If the honest answer is "nothing," you do not have a business — you have a feature.
Data moats — proprietary data that improves your product and that competitors cannot easily acquire.
Workflow moats — deep integration into how customers work. The switching cost is the workflow they built around you.
Network effects — each additional user makes the product more valuable for every other user.
Speed moats — moving so fast that competitors are always 6–12 months behind.
Four weeks from idea to informed decision.
A functional demonstration of the core AI capability. Use APIs, no-code tools, scripts. The goal is to prove the AI can do the thing, not to build the business.
Not friends. Not other founders. Ten people who have the problem. Watch them use it. Do not explain. Note where they get stuck and whether they ask "can I keep using this?"
Are they using it more than once? Would they pay? Did they share it? Usage data and willingness to pay are the only signals. Compliments are noise.
Proceed — customers used it, would pay, economics work. Build the real thing.
Pivot — they liked the AI but used it for something else. Follow them.
Kill — they did not use it or would not pay. Killing in 30 days is a success — it saved you six months.
This validator is one tool. The full program is 38 courses.